De Standaard

“Verzin een print- en radiocampagne voor de lancering in De Standaard van De Nieuwe Wereldgeschiedenis van Vlaanderen,” klonk de opdracht. Dat is een vuistdik historiografisch werk moet u weten, met bijdragen van het kruim van het gild van de Belgische historici. U vergeeft ons als we stellen dat het merendeel daarvan nogal, eh, droog is. In opdracht van reclamebureau Lucy zetten we ons eraan. Met humor en historisch besef als rode draad.

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